About Us

Homegrown Merch is about showcasing the vibrant spirit and rich culture of Atlanta through a unique collection of apparel. Inspired by the diverse neighborhoods, iconic landmarks, and the warm hospitality that Atlanta is renowned for, our designs capture the essence of this thriving metropolis and allow you to carry a piece of Atlanta with you wherever you go.

Whether you're a sports enthusiast cheering on the Falcons, Braves, or Hawks, or a music lover who appreciates the legendary sounds that have emerged from this city, we have the perfect apparel to express your Atlanta pride. We strive to provide you with comfortable, durable, and stylish apparel that not only looks great but also represents your connection to Atlanta.

We actively collaborate with local artists and designers to feature their work and support the thriving creative scene that makes Atlanta so special. But our commitment to the city goes beyond apparel. At Homegrown Merch, we believe in investing in the future of Atlanta, which is why a portion of all proceeds goes to LaAmistad Inc. and Communities in Schools Atlanta—two incredible organizations dedicated to empowering students, strengthening communities, and creating brighter futures for Atlanta’s youth.

Whether you rep the old ATL, or you’re embracing the ever-changing hub the city has become, thank you for choosing Homegrown Merch as your destination for Atlanta-inspired apparel. Join us in celebrating the spirit of this incredible city, giving back to its future, and letting your style reflect the vibrant energy of Atlanta.

Shop now and discover the perfect pieces to express your Atlanta pride.